Sonwabile Ndamase, founder and CEO of the Vukani! Fashion Awards, is also the man who designed the colourful shirts which Madiba loved to wear. In this month of reconciliation, two years after the passing of the father of our nation, BBQ spoke to Ndamase about the business of fashion, the latest trends in the African fashion space, and the interesting links between African heritage, Ubuntu, and fashion..
Ndamase, also president of SAFDA, has a long history in the South African fashion industry which stretches all the way back to the struggle days.
Sonwabile Prince Ndamase
Because clothes are symbols, they tell who you are, where you are coming from and where you are going to. Therefore when I came up with the theme that embodied Ubuntu, I was trying to send a message: we as young and upcoming designers cannot to be fooled by what is happening around the world and embody Ubuntu so that they can show who we are and where we are coming from.